Unofficial Networks | Media Kit – 2012 logo

About Us is a contemporary website that ubiquitously covers the ski and snowboard industry with an unrelenting twist towards reality and locality.  We tell the truth from a local’s point of view.  We inform our users what is actually going on in their locale, not simply what is officially reported.  We echo and amplify what is being said on the chairlifts then custom develop and deliver that information to our viewers via organic articles, photos, & videos. gives its users access to the latest news, gear reviews, photos, weather, videos, and editorials with an unbiased locally cultivated perspective.Unofficial works with the top professional athletes, writers, photographers, and videographers at each of our locations.

Since our launch on December 10, 2010.

  • 5 Million Visits
  • 2.5 Million Unique
  • 12 Million Pageviews
  • 3 Million Video Plays
  • 300+ Videos with 1,000+ Plays
  • 6,300+ Posts
  • 35,000+ Comments
  • 2:50 Avg. Time on Site
  • 32,000+ Facebook fans (total)
  • 5,000+ Twitter followers (total)
“Relative to the overall population of internet users, appeals more to users who browse from school and work; its audience also tends to consist of childless, high-income college graduates and men between the ages of 25 and 35.” –
Facebook Demographics 

Results from our Unofficial Poll proudly covers Squaw Valley, Whistler, Mammoth, Jackson Hole, Snowbird, Telluride, Stowe, and the South American Andes with plans to expand to 5 more resorts in November 2011.

Mike Schuler Advertising Sales Manager


[email protected]



  1. chris kaiser says:

    My customers are your audience.

  2. how does your advertising work? We are poor ski folk but have some truely unique skis (Nobis just moved over the WD for the shape/quality lacking in mainstream skis).

    Love your site, hope we can get in with you all.. feel free to call or e-mail to chat.



Leave a Comment