(image courtesy of Anheuser Busch/InBev)
Anheuser Busch/In Bev will release their latest beer, Bud Light Platinum, in Texas tomorrow…one week before the rest of the country reports chron.com.
Platinum will be packaged in cobalt blue 12oz glass bottles. It clocks in at 6.0% ABV (compared to 4.2% of normal Bud Light and 5.0% for Budweiser) and will be sold in 6 and 12 packs.
(image courtesy of Anheuser Busch/InBev
This is AB’s third release since 2008 of the Bud Light brand. Bud Light Lime was released in 2008 followed by Bud Light Golden Wheat in 2009.
Domestic macro-lager beer sales have been hurting lately as the smaller craft beer market continues to grow. This is AB’s attempt to win back a fledging demographic of drinkers.
“There are opportunities for light beer to expand into new occasions, and we think Bud Light Platinum is the beer to take us there,” said Mike Sundet, senior director, Bud Light on the company’s official web site. “Bud Light’s ability to innovate and its social personality makes it the ideal brand to introduce Bud Light Platinum to a growing number of image-conscious beer drinkers.”
Advertising Age described Bud Light Platinum’s release as part of a bid “to win over younger drinkers who have been gravitating to spirits.”
Bud Light Platinum will be available nationwide on Jan. 30th and expect to see a huge ad campaign roll out in the coming weeks.
I personally think this beer will taste pretty gross with all that alcohol and little malt or hops to hide it. But it will definitely have an interesting impact on the domestic lager market. Time will tell I guess…
tastes just as gross as bud light
sounds like good news for the “growing number of image-conscious beer drinkers”
Saw this in Vegas beginning of january…. didn’t see a single person drinking it.
where did you see it?
Racer 5 only please
its the best i love it im living in north carolina n it up here it cam out today up here
Bud light platinum is tha fucking shit.
I bought my first 6-pack of Bud LIght Platinum tonight. After finishing it I decided to check out the website listed on the bottle. The sight is printed as BLPLATINUM.COM. I entered the address and got more than a dozen websites that were not related to the beer. I finally got to beer advocate for a taste test of the beer. I did not think much of its flavor. Why did A-B choose BLPLATINUM.com as its website?
I’m a bartender and I’m a girl who like Budweiser I tried budlight platinum and I like it! I’m surprised my customers like it too! Two thumbs up!
Gracieas pinche plata……me gusta la cervesa….