How many skis were sold in the 2011 – 2012 season? How many snowboards were sold in the 2011 – 2012 season? Did the lack of snow affect the number of skiers and snowboarders heading to resorts? To answer these questions and more we bring you this informative look at the current state of the ski and snowboard industry by SIA
2012 SIA State of the Industry
In stark contrast to the 2010/2011 year, last season may go down as one of the toughest on record. Take a look at the sales, participation stats, trends and weather predictions from 2011/2012 all to find the answers to, what did we learn from last year? Let’s start with the numbers. Find more at snowsports.org/research #SIA data
By The Numbers
- Ski participation was down 11%
- Snowboard participation was down 7.5%
- Resort Visits were down 16%
- $3.5 Billion in apparel sales 2011 – 2012 season
Skiing
- $520 Million in alpine equipment sales
- 624 Thousand alpine skis were sold
- 623 Thousand pairs of boots
- 61% Male 39% Female
Snowboarding
- $260 Million in snowboard equipment sales
- 393 Thousand snowboards were sold
- 438 Thousand snowboard bindings
- 472 Thousand snowboard boots
- 8 out of 10 Snowboard Brands had increased sales
- 65% Male 35% Female
Certainly a tough year, New Hampshire had similar results as a microcosm of this –> http://www.alpinezone.com/news-and-featured-articles/new-hampshire-ski-areas-announce-2011-12-skier-visit-numbers/
bring on the snow….or at least cold temps for snowmaking
Is this only from the US, cus we had a fuckin sick year up in Canada eh
glad im a skier. If I want to meet a girl that skis than my odds are 4 percent better…….
Greg is trying to vulture Unofficial readers instead of Mag’s now…..
My shop here in the Bay has a 50% off all clothes and up to 50% off snowboards/skis/boots etc. This past season destroyed us-yet with snow in the forecast for monday-wednesday next week, we are hoping that those die-hard customers come in soon and we also hope some new blood will fill the shop. :/
Good, fuck the industry. Grow a set and skin for your turns.
You actually need more gear to safely get out in the BC than going to a resort… so when you say ‘fuck the industry’, you must mean buy more gear from retailers. It also takes a whole lot more education to get into the BC and not be a hazard to yourself and others, so when you say ‘grow a set’, you must mean take a class, buy a book, and get educated.
Good thing I’m good at understanding gaper lingo, and I agree with both sentiments.