San Luis Obispo – Social Media, Web Site and SEO Tutor
Photo By Swansea Photographer
Unofficial Networks is proud to announce tutor services for small business located in San Luis Obispo (SLO), Los Osos, Morro Bay and the surrounding communities of California’s Central Coast.
What is the need?
The marketing and advertising landscape has undergone a drastic change over the past fifteen years. Television and print were the main forms of media consumption. Now the Internet and video games have emerged at the top of the list, forever changing the media landscape. This change has forced small business entrepreneurs and marketers to look at consumers in a new light.
In the past, marketers worked off of a model of “intrusion;” they had a captive audience that had little to no options for content, and that grudgingly accepted commercial advertisements. Today’s customers bypass traditional media outlets to find information online. Highlighting this trend, print media continues to see drops in readership as more and more people are finding their news and magazine content on line.
The resulting change in access to potential markets has lead to a model of customer- driven interaction, forcing marketers to utilize a model of relationship building and engagement when creating outreach strategies. And, a robust web presence that includes a website, search engine optimization and social media is the key to building these connections.
Why are you starting this service?
The old proverb states: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime!”. After years of building websites for other people we have found that even the most basic projects are often bogged down by the simplest of problems. By walking you through the build process we can assure that you have the knowledge and ability to update, repair and use the website we create together. Some of our clients have even “graduated” to building websites for family members, friends and other businesses.
When we started Unofficial Networks the tools used to build websites were complex and often difficult to use. Today things are different. Tools, like Wordpress, have recently become available that make creating websites easy and, yes, even fun. It is just a matter of picking the right tools and getting the basic information needed to get them configured for your needs.
What do you teach?
The successful marketing of small businesses online requires the adoption of three basic principals; your website, social media presence and search engine optimization.
Website
We start off the process by building your basic website and discussing the option for additional features like a forum or blog. Then we walk you through the build process using free, open source and easy to use tools.
This site becomes your online “calling card” with information about your services, ways to contact/find your business and news updates.
Social Media
Social media consists of Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
Our experienced web tutors guide you through the process of choosing the right social media outlets for your business. Whether it is Facebook, LinkedIn, Twitter or a local online group we will explain the pros/cons of each service then walk you through the process of creating and using an account.
SEO – Search Engine Optimization
SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.This makes your web site and its content attractive, relevant and visible to search engines and web searchers.
Why is this important? Consider what it would be like if no one could easily find your place of business, or even your telephone number. Most businesses could not continue for long in such a situation.
The same thing can happen with your web site if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there.
Unofficial Networks’ tutors will walk you through the steps of optimizing your website to target the search results of your (specific) potential customers.
How much does it cost?
Apart from the small costs associated with registering a domain name and registering for optional premium features all the tools, services and hosting options we utilize come free of cost. The only cost to our customers is the time it takes teaching you to use them for which we charge a suggested rate of $85 per hour.
Why is the rate only a suggestion?
Our goal is to build long lasting relationships with our clients and give them the knowledge needed to take control of their online life. If, at the end of each session we have not only helped you build your online presence but given you the knowledge to succeed, then no payment is necessary. Thus, all of our work is 100% guaranteed. In addition, if your business is facing real hardship in this economy, you are running a non-profit organization with thin profit margins or simply want to “test drive” our services then a lower rate can be applied.
How do we get started?
That’s simple. Just give us a call at (805) 456-8644 or stop by our offices for a meeting. We are located at:
Unofficial Networks
1100 Broad Street
San Luis Obispo, CA 93401
(map)