Circa 2006
In the fall of 2006 UnofficialSquaw.com went live. It was the brain child of two brothers, Tim and John Konrad. The idea was to provide more accrue snow reports and daily stoke from Squaw Valley USA.
Circa 2007
By 2007 the site had gained some modest traction. The Konrad brothers were determined to push on despite mounting debt.
SkiScoop.com (Digg for the Ski World)
One of Unofficial’s first videos
Circa 2008
After many hard lessons UnofficialSquaw.com started to gain some momentum.
The Unofficial Forum
Clip from Skitabulus – Unofficial’s first film
Circa 2009
In January of 2009 UnofficialSquaw.com landed it’s first investor. The funding allowed Tim Konrad to quit his day job and work full time on the site.
Our new funding allowed us to buy a POV cam. Hooray!
Circa 2010
At the start of the 2009/2010 season, UnofficialSquaw.com was repackaged with the launch a new website. The site looked nice but had some fundamental flaws.
Circa 2011
On December 10, 2010 UnofficialNetworks.com went live. The new site took the model which had been developed in Squaw Valley and brought it to the resorts of Whistler, Snowbird, Stowe, Telluride, and Jackson Hole.
G.N.A.R. is released
Circa 2012
Today, UnofficialNetworks.com is the World’s Most Visited Ski Blog.
I have been reading unofficial since 2008. You guys have come a long way! Good on ya.
Huge fan! I read your site everyday.
Thanks for all the stoke
great post! you guys have truly come so far. i have been wanting I post like this for a while so thanks!
Thanks for all the hard work, this website is awesome!
Go back to 2010. You had sole then….
I didn’t know they had fish in 2010? Sweet! Why did you stop pedaling sole?
cool website. I’d like to hear the story of how the name was changed from “Unofficial Squaw” to the current name. Did Squaw get fussy about the technicalities?
Very good work and as always, a work in progress. I met you both in the Tram when you first started the Website. You told me about the idea you were hatching and why. You’ve come a long way since then.
Other than the infectious Trolls that inhabit the space once in a while, the content, form, style, and info is overall very good. It provides a lot of useful and entertaining information and has grown to include multiple resorts as well. Good job, keep it up. Like everything in life, it’s not always the way you want it, but it’s better with a good attitude! Praying for a big snow year!
Congrats on all your success and for making the ski industry be held more accountable for their actions.
Unofficial Alpine? When did they start?
Mark started unofficialAlpine.com about 2 years after unofficialsquaw.com was launched.
Brings tears to my eyes. Seems like only 5 yrs ago, tho.