Online counterfeits from China is getting out of hand. According to a government study, $135 billion worth of counterfeit products were sold worldwide via the Internet. skiingbusiness.com brings us a look into the world of counterfeit ski goods and what it means to the ski industry.
skiingbusiness.com - Thinking about buying a high-quality down jacket? Think again. It could be filled with duckbills, goosefeet or any other scrap found on the floor.
At least that’s what Canada Goose discovered when testing a handful of shoddy counterfeit products bearing the company’s logo.
“It’s become a huge issue for us,” says Kevin Spreekmeester, Canada Goose’s vice president of global marketing.
And it’s not just Canada Goose being ripped off. According to a government study, $135 billion worth of counterfeit products were sold worldwide via the Internet. The study found that in 2007, the U.S. economy lost $58 billion due to product counterfeiting.
The bumpy ride may have just started.
“The outdoor industry is really just starting to see this change,” Spreekmeester says.
He and Ce-Ce Plunkett, Spyder Active Sports‘ human relations director, say counterfeiting has gotten worse since fall.
With the recession, people were looking for deals and turned to the Internet to find them. And many consumers didn’t know or didn’t care whether they bought legit products.