Historically, Sun Valley has been known for a lot of things- the world’s first chairlift, wealthy celebrities, etc. More recently they’ve gained some popularity in the mountain bike world, hosting USA Cycling’s 2011 Cross Country National Championship. To further attract visitors, Visit Sun Valley is currently giving away an all expenses paid trip to ride Sun Valley’s trails. Their marketing video highlights Single Track Deficit Disorder- STDD- and its effects on loved ones (with some ski industry players making cameos). Make a video, get your friends to like it- you know the drill. Before you know it, you could be magically whisked away to the first destination ski resort in America.
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