Ampitheater and back of hotel, North Base HMR, artist rendering: (

Ampitheater and back of hotel, North Base HMR, artist rendering: (

JMA and KSL have big time development plans lined up for Homewood and Squaw. Will adding more beds bolster business during the slow season or during the whole season?

If you’re on Unofficial reading an article titled  ”JMA & KSL Share a Vision of Development” I’m gonna go out on a limb and assume you’ve already heard a thing or two about the major development proposals that JMA Ventures and KSL Capital Partners have in the queue for both Homewood Mountain Resort and Squaw Valley USA respectively. One thing I’m not as sure about is how these developments are going to influence the crowds and operations at the two resorts.

Both developers appear to have the same goal and business model. The idea being that by adding beds, i.e. condos, hotels, and the like, JMA and KSL will be able to attract greater numbers of destination travelers who will stay for several days on a given visit as opposed to one day, hopefully boosting business during the off times (midweek and slow seasons) without having an appreciable impact on operations during the conventional busy times (holidays and weekends).

kt lift line, stormday

Last Thursday at a the North Tahoe Regional Advisory Council meeting, Art Chapman, Chairman of JMA Ventures LLC, presented his case for the necessity of growth and development in no uncertain terms. Chapman stated basically that revenues at Homewood Mountain Resort do not cover operational costs and that HMR must develop or the ski resort will close. The skier days per year for Homewood have been capped at around 100,000 for the last several years and unless that number grows the business is unsustainable. HMR is in the red roughly $5 million in operational costs over the last 6 years. That does not even take into account the $7 million already spent by JMA in capital improvements ($12 million total).

According to Chapman the crux of HMR’s problem is that Homewood just isn’t able to entice day skiers to drive the extra 30 minutes to ski when resorts like Squaw, Alpine, and Sugar Bowl are closer and offer equivalent or better skiing experiences. On the busiest weekends, Homewood can top out at around 3,000 skiers, but the average weekday drops to only 300 skiers per day. Weekend crowds at Homewood can create a mess of traffic on the West Shore and in the liftlines. HMR proposes to reduce the average weekend to 700 skiers per day and up the average weekday to 4oo skiers per day.


Homewood crowds (image:

KSL and Squaw Valley are planning to add a host of beds as well.

In August, KSL submitted a pre-development application to Placer County for an all-season resort that would include around 1,200 units (3,800 bedrooms), which would be a mixture of residential, hotel, time-shares, and condos. The 1,200 additional units are allowed under the Squaw Valley General Plan.

“We need more critical mass for bed base,” said Chevis Hose, vice president of development for KSL. “We got a great mountain, but it’s not supported by a village. The village is not financially sustainable.”

Currently, there are 300 rooms in the village and 53,000 square feet of commercial space. Hose said that the original developers, Intrawest, built a disproportionate amount of commercial square footage compared to bed base.

Melissa Siig/Moonshine Ink

JMA’s final EIR/EIS amendments for the Homewood development are up for approval by the Placer County Planning Commission today (Oct. 18). HMR and JMA are well on their way to breaking ground. KSL’s plans for village expansion are still in the pre-development phase. KSL has the advantage of working off of Intrawest’s previous proposals for a phase III and IV development of the village at Squaw but they still might run into some issues with water availability. Unofficialnetworks reported on the issue of KSL’s pre-development application back in September (link to article). Additional information can also be found in the recent Moonshine Inc article here.

village at squaw

Rendering, Village at Squaw showing additional Intrawest phase developments

Both JMA and KSL’s development proposals sound fairly similar. Each argue that existing business models are unsustainable and that adding beds will improve business during the slack times. Both groups also suggest that operations will not become too crowded during peak periods. I’m not wholly convinced. Slow times like Spring, Fall, and weekdays have historically been slow for a lot of reasons outside of the control of resorts. The bed capacity in Squaw and the Tahoe region at large is not always maxed out during the slow season. What insures that adding more beds will draw the crowds?

What do you think? Are we going to see a smoothing of the visitor curve over the days and seasons as a result of added capacity or is it gonna be the same old bipolar ghost town to clusterf%#k distribution?

Be sure to watch “The Lost People of Mountain City” in the adjacent post on the Unofficialnetworks webpage.

Sign up for news and our top posts


  1. brad says:

    Squaw is drawing more people with cheap passes and stealing skiers/boarders from the other Tahoe resorts to buy passes there. Back in the day, you’d get the Sierra/Northstar pass if you were thrifty. All those peeps buy Squaw passes nowadays. It’s not like the pie is increasing in this unbelievably shitty economy. Good luck, JMA and KSL! Can’t wait to sneak some turns down whitewolf.

  2. Asquawnamous says:

    HMR’s numbers make no sense… 700*2 +5*400=3400 skiers per week vs. 3000*2+300*5=7500. Even if Sunday is considered a weekday it still doesn’t make any sense. In fact I cant see them turning things around keeping the weekend traffic #’s and adding 100 skiers per week day. Its gonna take a lot more then that…

    • John Parker says:

      My bad, I think Chapman was referring to the total weekend. I shouldn’t speculate too much here but I think the weekends might still see crowds and they may be expecting revenues from the added units and amenities.

  3. dontbeakook says:

    improving homewood is a waste homewood fucking sucks

    • Snow Devil says:

      I agree that developing Homewood is a dumb idea, but Homewood sucks? Your an idiot. What mountain never has wind hold, keeps fresh powder lines all over for days, has the best lake view of any hill around Tahoe, sweet tree runs and the best attitude.
      Sure the lifts are slow but sit down with someone new and have a good conversation. Sure the area is small in comparison to Squaw but the terrain is there if you know what to look for.
      JMA just needs to figure out how to make some money out of this amazing resort, I don’t think more beds will do this.

      • secretsecret says:

        Hey, don’t go trying to convince “dontbeakook” to ski homewood, he can keep the KT lift lines and base area shopping BS. Let us informed Tahoe skiers keep the untracked pow and chill vibes uncrowded :)

  4. Jerry says:

    And what about the impending Homewood/Kirkwood deal???

  5. Tahoma! says:

    Can Homewood Village compete against Squaw/Alpine? Wait till White Wolf is sold and the new Alpine Village is put in on Troy’s buildable land. New base area only 1/2 way up the road. Also can Homewood stay open while the village is being built? Construction will take up limited parking options. This is going to be a strange time for the west shore. Glad it’s not my money or neck on the line. Just give Homewood some decent lifts and people may return. Skiers point of view, sorry. JMA stay in the BAY!

  6. Steve says:

    Where do they get employees for the resorts? They have trouble with housekeeping numbers already and the shoulder seasons make it unattractive to work during summer and fall b/c restaurants pay more on the lake. I don’t think they have thought that out. How to hold and retain full, functional staff.

    • Anonymous says:

      It could be good…drive up wages to attract employees, restaurants have to respond in kind…maybe it’ll make living up there more realistic for the average Joe?

    • GregSki says:

      Maybe they’ll have to increase the wages they pay to attract employees, that’ll put upward pressure on wages in the area in general and perhaps make it more realistic for the average Joe to live up here. Not necessarily a bad thing eh?

    • Sinecure says:

      Part of the Homewood plan is to build a bunch of employee housing. That would be a welcome addition and help out both the resort and the employees.

  7. What about the parking of squaw if the village engulfs all that i will not allow them to pave more of the meadow…..there gunna have to tear squaw creek down or something to park that entire parking lot somewhere

  8. Anonymous says:

    Well we’re for sure turning into Colorado. It seems to be a “one solution” world in the ski resort industry: “Hmm, business is down – Let’s build a village!” If this happens there will be an inevitable migration of locals out of the west shore.

  9. Tim Starr says:

    It’s not about the skiing, it’s about the real estate profits. It’s not about local employees it’s about H1B Visas.

    Nothing seems to have changed since I wrote and don’t expect anything to.

    • douchee magoo says:

      Exactly right, following the same model as all the other conglomerates. The skiing experience be damned. These guys are alll about real estate. Parking? Can you say bussed in i.e. northstar or colorado (unless of course you want to pay to park close just so you can pay again to ski.) They build up these monstrosities then sell them off and move on the next resort. Greedy a holes! Think long term local effect! Not good my friends, not good.

      • Anonymous says:

        I hear what you guys are saying, but if they have been $5 mil in the red for 6 years, what are they gonna do. I’d rather they build up then shut down.

  10. iheartsquaw says:

    There’s one thing i don’t get… if i travel to hawaii, then decide i want to change it up, and travel to fiji, i did that because there different. they have the same things i enjoy, surfing, beaches, warm water, fishing, but they look completely different, they also have completely different cultures. WHY is squaw, (witch ksl didn’t do, but could make it change) build the same village that every other ski resort has, they all look the same, whislter, winterpark, beavercreek, northstar, telluride, copper, etc. If KSL wants to build they should build and not be a follower, not build what every other ski resort has maybe use there degrees and come up with there own idea. something that blends in with the culture, squaws doesn’t fit in with the cookie cutter village. if you wanna make business and not have us locals throw a mutiny, come up with something better then a village.

  11. Andy H says:

    JMA employing my favorite corporate business practice.

    Homewood a resort that is small not crowded and has been in business for quite some time. It seemed to work just fine for all those years. JMA buys it and then tries to extort the community by claiming that there is no way in hell they can keep the mountain open unless they are alowed to build what they want. Why was it a viable business for decades and then suddenly it doesn’t work. Perhaps JMA shouldn’t have bought it then?

    Unrealistic profit margins is what is killing this sport. I could open a ski shop and be succesful, make enough money to raise a family, but if it is my goal to be a multi-millionare I’m in the wrong business. Skiing can be a profitable business but if companies like JMA/KSL are looking for HUGE profits they need to get out of the ski industry. They just aren’t going to find what they are looking for, my fear is that they take the sport as a whole down with them.

  12. Rosa says:

    Ηello eνeryοnе, it’s my first visit at this website, and paragraph is genuinely fruitful in favor of me, keep up posting these types of content.

    Look into my web-site: Rosa

  13. If some one dsires expert viww about blogging and site-building
    afterward i propose him/her to visit this web site,
    Keep up thhe fastidious job.

  14. gta V pc says:

    The Android OS gives a buyer a wide variety of choices such as:
    . 3 features involves actual Push Notifications from
    Ping and the ability to do Facebook relevant features such as liking
    and posting songs. 2 update, just as it could not take part in the i – OS 4 and i – OS 4.

  15. What i do not understood is in reality how you are not actually much more neatly-liked than you may
    be now. You’re so intelligent. You already know therefore significantly in relation to this subject, produced me individually believe it
    from numerous varied angles. Its like women and men are not involved
    unless it is one thing to do with Woman gaga! Your own
    stuffs outstanding. All the time handle it up!

  16. This huge area of rubble has been moving across the Pacific Ocean and
    will eventually hit the west coast of the United States.
    You can make one pair of underwear last about
    3 days or longer. Farm and agricultural workers enjoy a median hourly wages of $25.

  17. venus Factor says:

    Hello there! I know this is kinda off topic but I was wondering which blog platform are you using
    for this website? I’m getting fed up of WordPress because I’ve had problems with hackers and I’m looking at
    alternatives for another platform. I would be great if you could point
    me in the direction of a good platform.

  18. What’s up, yes this paragraph is genuinely pleasant and I have learned lot of things from it regarding blogging.


  19. Yasmin xnxx says:

    great points altogether, you simply won a new reader. What would you suggest about
    your publish that you simply made a few days ago?
    Any sure?

  20. I know this if off topic but I’m looking into
    starting my own blog and was wondering what
    all is needed to get set up? I’m assuming having a blog like
    yours would cost a pretty penny? I’m not very web smart so I’m
    not 100% positive. Any tips or advice would be greatly appreciated.
    Appreciate it

  21. homepage says:

    Oh my goodness! Incredible article dude! Thaznk you so much, However I
    am exprriencing troubles with your RSS. I don’t know the reason why
    I can’t join it. Is there anyone else having the same RSS problems?

    Anyone that knows the solution will you kindly
    respond? Thanx!!

  22. I have been exploring for a bit for any high quality articles or blog posts on this
    kind of space . Exploring in Yahoo I eventually stumbled upon this web
    site. Reading this info So i am happy to convey that I have an
    incredibly just right uncanny feeling I found out exactly what I needed.
    I so much undoubtedly will make sure to don?t fail to
    remember this site and give it a look regularly.

  23. Any Case knife can be dated as to its year of manufacture using the tang stamp, which is located at the bottom of the primary
    blade. For serious collectors, these high quality knives are
    well worth the price. Pocket Knives are the most valuable and versatile tools,
    that help you to do certain jobs from opening boxes, letters,
    packages, and even you can use it for self defense.

  24. sale says:

    Hi there, its fastidious article concerning media print,
    we all be aware of media is a wonderful source of data.

  25. webpage says:

    Thanks for sharing your thoughts about Google+.

  26. website says:

    Thanks in support of sharing such a good idea, post is nice, thats why i have read
    it entirely

  27. car crashes says:

    Greetings, I do believe your site could be having web browser compatibility issues.

    When I look at your website in Safari, it looks fine however, when opening in Internet
    Explorer, it’s got some overlapping issues. I merely wanted to give you a quick heads up!
    Aside from that, excellent website!

  28. Fleta says:

    Hello There. I found your blog using msn. This is
    a very well written article. I will make sure to bookmark it and come back to read more of your useful info.
    Thanks for the post. I will definitely return.

  29. Hi, I do think this is an excellent site. I stumbledupon it ;) I’m going to come back yet again since I saved as a favorite
    it. Money and freedom is the best way to change, may you be rich
    and continue to help other people.

  30. Shanice says:

    Hi i am kavin, its my first time to commenting anywhere, when i read this paragraph i thought i could also
    create comment due to this good post.

  31. Dexter says:

    The idea pokies emulator has remained the same. Secondly,
    if you are playing with real cash up for grabs, so
    you’ll still get that delicious high. The file can be called one patricular movie
    that you want to play free slots and make as much money as
    you only get play money which are actually points that you own.

    Cordish, we did call after 2:30 on a Friday night.

    In general, strive to ensure that pokies emulator your pokey playing experience is
    as pleasant as possible.

  32. In this example, I entered abcd as key name: Right-click the HKEY_LOCAL_MACHINE key to
    export as your backup. While you forgot Windows login password, what would you
    do. Website spoofing is the technique of hijacking a website, removing the owner’s content,
    and replacing it with some other content.

  33. Heya i’m for the first time here. I found this board and I find It
    really useful & it helped me out much. I hope
    to give something back and aid others like
    you helped me.

  34. Kazuko says:

    You need to take part in a contest for one of the greatest sites
    online. I am going to highly recommend this site!

  35. We are a group of volunteers and starting a new scheme in our community.
    Your web site provided us with valuable information
    to work on. You have done a formidable job and our
    whole community will be thankful to you.

  36. I’m not sure where you’re getting your information, but good topic.
    I needs to spend some time learning more or understanding more.
    Thanks for great information I was looking for this info for
    my mission.

  37. Hello i am kavin, its my first time to commenting anyplace, when i read this piece of writing i
    thought i could also create comment due to this brilliant

  38. With havin so much content do you ever run into any issues of
    plagorism or copyright infringement? My blog has a lot of unique content I’ve either authored myself
    or outsourced but it seems a lot of it is popping it up all over the web without my permission.
    Do you know any methods to help reduce content from being ripped off?
    I’d truly appreciate it.

  39. tricks says:

    This piece of writing is in fact a pleasant one it assists new web users,
    who are wishing in favor of blogging.

  40. Every weekend i used to visit this site, for the reason that
    i wish for enjoyment, since this this web page conations in
    fact good funny data too.

  41. Very good blog you have here but I was curious if you knew of any forums that
    cover the same topics discussed in this article? I’d really love to
    be a part of community where I can get advice from other knowledgeable individuals that share the same interest.
    If you have any suggestions, please let me know.

  42. If you desire to increase your knowledge just keep visiting this web page and be
    updated with the neweest news posted here.

  43. Hi there, all the time i used to check blog posts here in
    the early hours in the dawn, because i enjoy to find out more and more.

  44. It has fallow on the spot a certain heavy lift Passion play that consists of
    an F9 together with bilateral strap-on F9′s.
    When asked whether better self believes that the it would receive
    them the same amount to of occasionally against draw the veil the melodic interval dragon city tool free appropriate tithe lobby of the
    franchise at which time it has against break ground Monster Age: Third degree, Laidlaw accessible on Sunday that there isn’t absolute sit ancient window for any of
    their projects. centaur swimmingly tea is rich at catechin polyphenols,
    chiefly epigallocatechin gallate (EGCG).

  45. If you’ve done office parties or corporate work, make sure to mention that as well.
    But you can’t just stand there grinning like an idiot until they finish laughing.

    Well, it can easily be because the audience has been watching her in the TV for the
    past 6 years, but nevertheless, her FACTS are easy to remember and apply to everyone.

  46. Lilia says:

    A few years ago, one of our local residents, Mac Vorce, who is also
    a bicycle enthusiast petitioned for the development of bicycle paths and trails.
    Celebrity impersonations, musical gags, and the use of props are just some of the things that you could do in your routine.

    He hosted Comedy Central’s'The Man Show’ as well
    as the ubiquitous pseudo-porn for the sexually crippled, ‘Girls Gone Wild’, both solely and shamelessly for financial gain.

  47. I would definitely not recommend these as ways to break the ice
    however. If I knew how to bake cookies, I would do that and send over
    a care package but Im much better at telling jokes so I go there and entertain, shake hands and thank the men and women who serve our country.
    Brad Garret is a stand-up comedian but also well known for his acting career.

  48. Serious candy mold making tips repairs could, also,
    be needed if it is a pipe or roof leak.

  49. lakeville says:

    It is perfect time to make a few plans for the long run and it’s time to be happy.
    I have read this post and if I may I wish to suggest you some fascinating things or advice.

    Maybe you could write subsequent articles referring to this article.
    I want to learn more issues approximately it!

  50. Top search engine ranking is the main aim of online reputation management.
    to be more productive and to take more personal pride in their work; but a motivational humorous speaker will also use
    the power of laughter to assist your work staff in releasing any negative
    thinking preventing them from working to their full
    potential. A single negative link under a company’s
    name in search engine results can destroy profits without proper reputation management.


Trackbacks for this post

  1. The Lost People of Mountain Village | A Short Documentary

Leave a Comment