Starbucks Grand Opening Info:
Squaw - We’re opening the world’s first ski-in/ski-out Starbucks located at the Gold Coast lodge. Join us as we host a grand opening party.
Strap up or click in and slide right up to the world’s first ski-in/ski-out Starbucks located at 8,000 feet in the Gold Coast complex. Join us as we host a grand opening party on Friday, February 10 at 11:30am with an official ribbon cutting ceremony and coffee samplings for those that attend. Afterwards, we’ll host a text message scavenger hunt with clues to find five $50 Starbucks gift cards hidden on the mountain.
This location can be accessed via the Funitel or from the mountain with or without ski or snowboard equipment. The on mountain Starbucks will be open daily from 9am-4pm throughout the winter season.
Starbucks + Skiing = HAPPY!
Seriously, I like drugs too but caffeine? C’mon! That is so weak especially when you have adrenaline so cheap and readily available in convenient ski in/out locations all over the mountain. Who goes to Starbucks anyways? I could understand desiring this type of thing when you’re dreading getting up in the morning for your boring job, but here? I’m amazed at who will really be into this type of thing. I guess I’m just a different type of addict.
Hey MRA,
What are your thoughts on this????
We’d prefer to see those capital improvements going towards sustainable projects like on-site renewable energy creation.
…. Nahh, I’d rather have coffee
Jamie, first of all, nice article on MRA in the Dec. SKI magazine, Page 13.
Will the MRA resort serve coffee? If so, how will it be different? Having personal cups stored at the location would be nice, but I don’t know of U.S. health laws will allow that. There are certainly WAY too many plastic water bottles littered all over the mountain. I pick them up all the time. I think it’s the skiers/riders that need education on litter and waste. Gold Coast does create energy from waste, I assume you know that…
Not ok with at all!
For starters, we would partner with a local company, not operate a franchise.
Starbucks?! That makes sense. Not really any local coffee shops that would have been interested in being in that spot. Actually, check that, the local establishments wouldn’t have been able to foot KSL’s monthly rent….Starbucks is a perfect fit!!!!
Word on the street is they blew $10 grand on this opening ceremony…money well spent!!!
Hey kook…. you don’t live here, you don’t ski here… go to Seattle. If you need help kickiing the shit out of Oren give me a call…..
How long before someone gets sued for spilling hot latte on a Bogner?
Scrootie McB, we still love your slogan, “More rope tows, less lattes”
long live mountain nectar!
Wow, you guys are going to have Starbucks and Epicmix! Frickin’ groovy!
bet my tips get run over by some rich makeup wearing snowboarding 5 year old
should have been a dunkin donuts
We don’t need cops on the mountain too
lol
F*ck that, where’s my ski in/ski out medical marijuana dispensary.
Smoke free mountain
That used to be the gondola. It don’t happen on the funerail.
What’s next, ski/out McDonalds?
better yet. Subway
Jared rips on skis! (sarcasm)
i can’t describe in words how excited i am about this!
Be sure to ask why it costs more for Starbucks coffee in the base area than it does at the top of the funitel.
I’d say I prefer no ski in ski out anything. cutting lift ticket prices.
This is another sad day for me. Come summer I will find hundreds maybe thousands of discarded SB cups and lids all over the Katahdin. The waters that come down these katahdin will turn into a Chickamauga for the Wa waush ka’ ehe, Nah-hak and other animals who drink from this water. Where once my people ran free and hunted for our food. I now find more waste, It really makes me want to cry…………..
hahaha, squaw is so funny… isnt the whole point to take a 5min break out of your skies to pick up that nice warm cup of joe and kick it for a bit? so what if you ski down to Siberia with poles in one hand and coffee in the other, then enjoy it on the way up… so what? Im not jealous, really, im not.
Looks like patrol will have to become adept at responding to coffee burns…and standing by for the McDonald’s type my-coffee-was-too-hot-and -you-didn’t-warn-me-of-the-hazard-of-drinking-hot-liquids-while-skiing litigation
ski-in ski-out my ass
remember what happened to the tahoe city starbucks?
That closed because Tahoe City’s population and economy imploded, due to poor planning. The Starbucks in Truckee does extremely well. My question is how many haters will be caught getting a coffee at the upper mountain? Squaw kept the demo center, doubled the bathrooms and improved the old Crossroads into Funi’s. Notice all the new ski/snowboard benches with tools all over the mountain??? Nothing wrong with good/fast coffee on the mountain.
How many GNAR points to ski the chimney with starbucks coffee in hand?
… naked.
Ten points for cutting in front of other skiers at the Starbucks window and demanding a free soy-milk latte because you’re the best skier on the mountain.
Definitely a lot more trash on the mountain.
awesome, there will be a gazillion SB cups laying around from yuppees too lazy to throw their crap in a can… way to go squawmpton.
Anything that keeps the gapers at the bottom of the mountain is good with me.
The only way this is cool will be if this location will be one of the ones selling alcohol
http://www.bloomberg.com/news/2012-01-23/starbucks-to-add-alcohol-at-more-cafes-to-lure-evening-customers.html
You squaw folk are to rad for me, gonna stick to heavenly from here on out.
People who need coffee/redbull/5hr energy while riding are PUSSIES! If you’re not getting rad enough to muster up natural, sustainable energy (a.k.a. “adreneline”), you’re pathetic. To those who disagree, hold those green and white cups high – that way I’ll know exactly who to kook-spray.
I’m only interested if a robot serves it to me…
Can’t be as dumb as the ski-in/ski airport type Xray scanner they had on the hill
at Deer Valley during the 2002 Winter Olympics. This hill I skied down was next
to a run with the Snowboard Aerials Competition the next day.
Ski coaches dream right there.
what happened to the simplicity and rustic feel to skiing? so SICK of this catering shit. The true nature of skiing has been so commercialized and transformed into a sport for the rich who in turn get waited on hand and foot. are there going to be people in the bathroom to wipe your ass now?
Emily,
News Flash. Even if you are a pants sagging, gaper gap cause its cool, steeze wearing, east coast transplant, dread shakin, burnt face, aussie closet sleeping, bus boy scab, pro ho wanna be, self proclaimed local ski bum….
you’re rich! if you ski or board, you’re rich. if you have access to the internet to reply to this response, you’re rich.
i hate starbucks, but i love the business it brings and the people it caters to. they spend $$ in our town. in turn, you can afford to buy tp to wipe your own ass with!
Possibly Alta is a better choice for you. Check out Vail, Northstar, Keystone, Jackson Hole, etc. All big, lots of amenties. Skiing is what you make of it for yourself. The soul is within you. A cup of coffee is not going to ruin your skiing day, trust me…
I’m hearing there’s a ‘special room’ in the back of that starfucks where AWirth will be giving soylattedecaf enemas to gold pass holders.
can’t wait to see the clusterfuck when the 6 yr old girl in line coming out of the funi waiting for her hot chocolate gets slammed by an OC starbucks fiend on his ski in,,, waaaaaay smart WIRTH, waaaaaay smart…..
“really ? I’m blogging about skiing too ! let’s sit together and blog about skiing at Starbucks because everyone knows REAL bloggers blog where everyone can see them blogging. Oh and where there’s WiFi.”
I’m both terribly afraid and optimistically excited that the Winter Games are coming.
I’m curious to see if a Walmart / AirJordan style stampede occurs with this free gift card thingy.
Oh and did you hear on Squaw FB today? Free 50$ gift cards to SB in an on mountain scavenger hunt promotion with twitter update clues.
I am just so excited about things like this now at Squaw, I think i may have just pissed in my pants a little with anticipation.
Now this is what Squaw Valley USA should be doing, promoting scavenger hunts for free coffee gift cards, instead of running all those stupid expensive lifts….
I already operated the first ski in/ski out herb dispensary out of the little smoke hut under Red Dog face. If you guys want to ski without commercialism then burn your fucking passes and go skinning, seriously. Squaw has always been a business! You don’t go to Walmart and complain about their loss of soul and culture because no one expects anything but shit from them. So why do people expect a major ski resort to cater to its poorest, loudest, and hardest-to-please customers? They won’t! Squaw doesn’t like you, Squaw doesn’t need you, when you move away Squaw won’t even miss you, so just get over it and go skiing, bitches.