Although we did like the working brand name, “UnVail” it looks like we’re going to have to settle for “Alterra Mountain Company” instead.
The conglomerate of KSL and Aspen resorts, which now totals 12 ski areas across North America, landed on the name sometime in the past few months. A pass name (*what we’re all really waiting on, right?) has yet to be released.
“The name Alterra is a fusion of the words altitude and terrain/terra, paying homage to the mountains and communities that form the backbone of the company.”
Headquartered in Denver and led by CEO David Perry, Alterra hopes to challenge Vail’s Epic Pass in the coming years with a unique pass offering all their own. What exactly that pass will look like is up in the air. We’re hoping it’s a funny play on the word EPIC but who knows?
Full Press Release
DENVER, CO, January 11, 2018 – The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that curated 12 premier destinations in North America, now has a name. Announcing Alterra Mountain Company, a new destination group that is changing the landscape of the mountain resort industry.
Alterra Mountain Company, headquartered in Denver, Colorado is comprised of 12 destinations, including the world’s largest heli-skiing operation. Alterra Mountain Company was created when affiliates of KSL Capital Partners, owners of Squaw Valley Alpine Meadows, and Henry Crown and Company purchased Intrawest, Mammoth Resorts, and Deer Valley Resort in 2017.
“Alterra Mountain Company is made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations. Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favorite mountain, and enticing them to visit new destinations on their bucket list,” said David Perry, President and COO, Alterra Mountain Company. “We respect and continue to learn from the pioneers and leaders that built these iconic locations and paved the way before us, as we push the boundaries and innovate for our future.”
Alterra Mountain Company’s destinations offer premium ski, snowboard and all-season activities for those who seek adventure, freedom, and fun in the great outdoors. The destinations that make up Alterra Mountain Company are spread throughout five states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.
At each destination, Alterra Mountain Company leaders are empowered to be decisive, creative, and bold in order to retain each mountain’s authentic character. Recognizing the innate value of the unique culture found at each of the mountain communities, Alterra Mountain Company’s goal is to preserve, sustain and support its two most important resources: the mountains and the people who live and play in them.
Find out more here: Alterra Mountain Company