Tired of buying new shades whose lenses boast subpar clarity and get scratched to hell within the first week? So are we, and so is Shred Optics.
So instead of using the same old material for the same old sunglasses, Ted Ligety and his coufounder, Carlo Salmini are starting fresh with new lenses, new frames, and a whole new outlook on the sunglasses industry.
"For years an industry dominated by giants has done little to fuel progression, so we're out to change the game. Our sunglasses establish a new standard in durability and optical precision – while also proving that style need not come at the expense of performance." @ted_ligety, Shred Co-Founder | Launching TONIGHT | Link in our bio for more info | #shred | #seeitall | #comeshredwithus | 📸 @lucacriv1
By ditching CR-39 or polycarbonate lenses that currently dominate the market, Shred has crafted a pair of sunglasses with unrivaled clarity for the price point. Employing top-flite urethane lenses, Shred’s new shades offer the clearest perspective we’ve seen outside of high quality glass lenses (*glass lenses typically weigh twice as much as their plastic counterparts). But what tiny fraction of clarity they lack compared to glass, they more than make up for in durability and weight.
“Rather than embracing the status quo, we moved beyond it. In lieu of CR-39 or polycarbonate lenses, we use liquid-cast urethane lenses of the highest optical grade, which also offer the best impact resistance and durability. By liquid casting our lenses in glass molds, we ensure they’re free of distortion. In addition to offering crystal clear vision, urethane lenses are exceptionally light and provide excellent scratch and shatter resistance.”
When looking for a pair of shades for the upcoming season, it’s hard to go wrong with the Belushki. That is unless you’re like me and have a monster head. If that’s the case, Shred’s Stomp and Provocateur offer larger frame sizes.
After trying the Belushki we noticed three things…
- These are the clearest non glass lenses we’ve ever looked through
- These are the lightest glasses we’ve ever put on our noggin
- The frame is amazingly flexible/durable.
Find out more here: SHRED Sunglasses — A Better Way to See the World