Matt Sterbenz arrived on the ski scene when the sport was in dire need of a sea change. Hobbled by a lack of company cooperation with its athletes, freestyle skiing was hitting the skids right when it was supposed to take off.
So in order to catch the trend, Sterbenz ditched his race loving sponsor, Fischer Skis, and went ahead to start his own ski company that would represent the next generation of skiers.
“[Founding 4FRNT] was done purely out of passion… I guess a little piss and vinegar towards my ski sponsor at the time who wanted to revert back to ski racing” – Matt Sterbenz
From sponsoring Olympians to freeriding with McConkey @Squaw, the founder of 4FRNT Skis is an industry vet who was just acquired by Jason Levinthal’s J Skis. In this episode, Mike finds out what’s next for the innovative ski maker.
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