I kept waiting for this to be a car commercial with all the production value but no, its just promoting Lange Boots new “Be one with your goals” campaign:
“BE ONE with your path, and be one WITH YOUR GOAL. It’s a question of being ready Ready for anything So train till it’s dark Do another set of squats Rise at 5 again Stay when the others go home When you fall, start over Then, when your moment comes You will be ready Be One with Your Goal LANGE Be One.”
…I think they even dished out for a custom soundtrack. Lange takes their promotional videos serious and I like it. They have a bunch of accompanied media to compliment their “Be one with your goal” slogan that you can explore at their official website HERE.
This is their latest bi-injection technology which creates soft-hard balance in the shell’s plastic to improve flex control and ensure easy foot entry.