Columbia Sportswear has taken an interesting approach with their new “Test Tough” campaign enlisting celebrities to create a series of cheeky videos testing out their gear. Participants include Zac Efron and Dylan Efron traipsing around Glacier National Park and rapper Macklemore getting poetic while rocking Columbia gear on Mount Rainier.
Say what you will about the approach but the Macklemore video almost has 1 million views (about 1 million more than your average product testing video):