Colorado Ski Area Proposes $1 'Local's Pass' To Attract Newcomers

Colorado Ski Area Proposes $1 'Local's Pass' To Attract Newcomers

Skiing

Colorado Ski Area Proposes $1 'Local's Pass' To Attract Newcomers

Image (+Cover): The City of Steamboat Springs

While many think there’s no such thing as a cheap day of skiing, Howelson Hill in northwest Colorado is trying to change that paradigm reports The Steamboat Today.

Related: Landslide Threatens Steamboat’s Howelsen Hill

By offering $1 lift tickets Steamboat Resort’s smaller, sister ski hill is hoping to attract a loyal following that could change the vibe of an otherwise underutilized city-owned ski area.

“I just want more skiers out there” – Walter Magill, City Council President (*Quote courtesy of Steamboat Today)

In a recent city council meeting, council president Walter Magill offered up the idea of a $1 lift ticket to a very open-minded group that for the most part– seemed to like the concept. Although the program is still just that– a concept, council members including Heather Sloop said the possibility of offering a $1 “Local’s Pass” is a real possibility.

Fun Fact: Howelson Hill is the oldest operating ski area in Colorado!

The program would serve the sole purpose of raising awareness amongst the ski community that Howelson Hill offers an affordable place to learn how to ski as well as take advantage of its nordic track and cross-country ski opportunities. In the meantime, that marketing splash better be big. If the city council were to enact the $1 lift ticket program, they’d potentially lose over $100,000 in pass sales.

Find the entire Steamboat Today article here: Officials seriously considering $1 lift tickets at downtown Steamboat ski area

 

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