While having your cellphone battery die in a non-emergency situation on the mountain can be frustrating, when lives are on the on line, having enough juice to call out could be the difference between life and death. With this in mind, Helly Hansen designed a special pocket into the new jacket line for 2017 to thermoregulate your phone to extend battery life:

“Introducing The Life Pocket™ and The Life Pocket+™, some of the most subtle yet powerful jacket features you’ll find in the new Helly Hansen ski collection for 2017. This special pocket holds the secret to keeping cell phones alive for longer. Through thermal resistant materials and an innovative construction, the Life Pocket™ stays two times warmer than a regular ski jacket pocket. Slightly more advanced, The Life Pocket+™ is engineered with Prima Loft Gold Insulation Aerogel and keeps your pocket three times warmer than traditional ski jacket pockets. This state of the art aerogel was developed by NASA to protect electronics in space . . . now it can keep your electronics warm for heavenly ski days on earth.”

Have to hand it to Helly Hansen, this feature alone would be a strong selling point if your deciding between two similar jackets.  Probably wont be long before this is the standard across the ski apparel industry. Well done Helly Hansen.

If you are wondering how to get the most out of your cellphone’s battery watch this helpful video from USA Today

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