VIDEO: Mid-Mountain Popup Shop Open For Business On Boulder Cliffside

VIDEO: Mid-Mountain Popup Shop Open For Business On Boulder Cliffside

climbing

VIDEO: Mid-Mountain Popup Shop Open For Business On Boulder Cliffside

So this is obviously a clever publicity stunt and it worked out well for the outwear company 37.5 with over 100K youtube views in under a week. If you could stock a mid-climb pop up shop with one speciality item just for you what would it be?

Employee of the month:

Dave Bywater, 11-year climbing ranger in Grand Teton National Park and VP of Commercial & Military Sales at 37.5® Technology, manned the shop from sunrise to sunset.  

images from thirtysevenfive.com

 

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