In a post to their website this morning, the industry leading tech company announced that they will donate $1 to the National Park Foundation every time someone buys something at an Apple Store location (*digital or otherwise) from July 1-15. The program also donates a dollar for every transaction that employs Apple Pay. Seeing as Apple makes a reported $70,000 every 60 seconds, THAT’S A TON OF MONEY.
“Our goal is to leave the world better than we found it, so this July we’re making it easier for anyone to help preserve the beauty of our natural, cultural and historical treasures.” – Apple CEO, Tim Cook
Just for estimates sake, if that $70,000 is broken down into $10 transactions– the 15 day transaction total would amount to $151,200,000 in forecasted donations to the National Park Foundation. Good on ya Apple!
Find the entire Mac release here: Apple celebrates America’s national parks this July