Electric Longboard Company Targets Men Age 30-55 with $130,000+ Annual Income

Electric Longboard Company Targets Men Age 30-55 with $130,000+ Annual Income

Skateboarding

Electric Longboard Company Targets Men Age 30-55 with $130,000+ Annual Income

screen-shot-2017-02-06-at-9-11-57-am32 year old former professional kite-boarder and current CEO of the electric skateboard company Inboard Technology, Ryan Evans, has an interesting approach to taking his fledgling company to the next level.  In a recent article on fastcompany.com Ryan’s plan was laid out. It is loosely based on Elon Musk’s strategy with Tesla, to target upscale clientele with a premium product in the hopes of making enough money to go into mass production and make more affordable versions available:

“Musk first proved his company’s cool with the $100,000 roadster, then flashed its technical prowess with the $70,000 Model S sedan, before launching the every-person car with the $35,000 Model 3. With the M1, Inboard hopes to snare early adopters who the company identifies as mostly men between 30 and 55 years of age who live in urban areas and earn more than $130,000 annually. According to Inboard’s analysis, a million people fit that description, and with more than twice the median income in the U.S., they can afford the $1,399 price tag. As the price drops, the potential customer base grows. If the board costs less than $1,000, college kids are more likely to buy it, and at a price point under $600, high schoolers get in on it.”

At $1,399.00 the current version is priced out of reach for your common skater and is easy to write off as stupid/privileged mode of transportation that you would only see programers ride in Silicone Valley, but once it become more affordable I think that even the most hardcore skaters will have give it another look:

static1-squarespace

M1™ Electric Skateboard: $1,399.00

Specs

  • Top speed: 24 mph
  • Battery range: 7-10 miles
  • Battery charge time: 90 min
  • Motor power: 1600 watts
  • Hill grade: 15%
  • Wheel diameter: 79mm
  • Wheel durometer: 78a

Includes

  • M1 with dual rear wheel Manta Drive motors
  • PowerShift Battery
  • RFLX Remote
  • Charger for battery and remote

Features

  • Swappable batteries
  • Regenerative braking
  • Front & rear LED lights
  • Inboard Vision™ Mobile App
  • Water resistant

Size & Weight

  • Length: 37 inches (94cm)
  • Width: 10.25 inches (26cm)
  • Height: 5 inches (12.7cm)
  • Weight: 14.5 pounds (6.57kg)
  • Battery Weight: 1.8 pounds (.84kg)

inboard_m1_top_bottom_720inboard_20160714_1675 inboard_20160716_5188 inboard_20160815_1136retouched inboard_rflx_remote_1_720powershift_battery_web_alt_image

BUY HERE

[images from inboard instagram & https://inboardtechnology.com/]

 

The Latest

More Unofficial Networks
Home