“It’s fun to be a pro skier and reviewing things because if I see something that is great I’m going to say so even though I own a bag company.” -Jon Olsson

Jon Olsson obsesses over gear choices just like we all do.  Follow him as he spends an off day in snow covered Habuka, Japan walking around town checking out avalanche gear and reviewing it on the go. Dude may drive a Lambo with a ski rack but he uses that exact same shovel as the dude with Duct Tape patched snowpants and beat up Subaru.

Here’s some of that Japow that Jon is falling in love with:

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