A recent study completed by HolidaySafe.co.uk indicates that over half of snow-bound tourists would pay extra for good snow conditions upon arriving at their alpine destination.
While not that surprising, the number has risen in recent years due to the lack of good early season and holiday conditions in the alps. Also, 41% of those surveyed said the threat of a snowless holiday would deter them from taking a ski vacation.
“With European snow fall down year-on-year, it is no wonder people are travelling further in search of natural snow fall.” – Amber Howard, brand manager of Holidaysafe.co.uk
Last year was especially bad as the alps didn’t receive their first significant snowfall until early January. Thankfully, this year is looking quite different after a series of October and November snow storms have left the alps covered in abundant early season snowfall.
However, of those surveyed, the 53% expressed an affinity for North America’s more consistent conditions with places like Aspen and Whistler topping other European destinations such as Courchevel, Verbier, and La Plagne.
Find the entire HolidaySafe.co.uk post here: Is no snow costing you dough? Over 55% of holiday makers would spend more to guarantee snow on their winter break