You may not know him by name but if you frequent the website, chances are you have seen some of Josh Bender’s heroics highlighted on the homepage. The dude pioneered a technique known as “Huck & Hope” and put a modern day mountain biking mecca on the map, all while developing a competition that has captured the imagination of mountain bikers worldwide:
“The man who refers to himself in third person put Virgin, Utah, on the map long before it became known as a freeride mecca. With trademark “huck and hope” mentality, hockey shoulder pads and a bizarre Karpiel 12-inch travel bike, Bender blazed a path through the earliest days of freeriding, eventually putting out a segment in the New World Disorder video series that stands as one of the most influential of all time. He could snipe tricky landings, ride crazy fast, and he built many of the original Rampage-winning features that other riders used on their way to the podium.”
I know another legend of action sports that speaks to himself in the third person:
