Without 'Suitable Buyer,' Newell Brands Will Keep K2, Marker/Volkl, and Dalbello

Without 'Suitable Buyer,' Newell Brands Will Keep K2, Marker/Volkl, and Dalbello

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Without 'Suitable Buyer,' Newell Brands Will Keep K2, Marker/Volkl, and Dalbello

Photo Credit: K2 Facebook Page | Cover Photo:

K2 has long been a source of inspiration for the next generation of skiers | Photo Credit (+Cover Photo): K2 Facebook Page

When Newell Brands announced they would be offloading much of their winter sports sector last week, the ski industry flew into a tizzy over what would happen to some of its most iconic brands. Turns out– the sky is not falling.

Related: Newell Brands To Sell Off K2, Volkl, Marker, And More

According to a press release obtained through ISPO, Newell Brands executives said they will not liquidate the assets but instead look for a “suitable buyer” to invest in future of these brands. If a buyer is not found, the consumer goods giant will keep the snowsports companies until they can find an acquisition offer that fits the needs of Newell Brands and the companies being sold.

“It is not the goal of the process of Newell to abandon one of the companies or to shut it down, but to find a suitable buyer, who will then develop the traditional brands further.” – Newell Brands Press Release

In the meantime, the companies will proceed to roll out their 2016/2017 models.
What would we do without ads like these... | Photo Credit: K2 Facebook Page

What would we do without ads like these… | Photo Credit: K2 Facebook Page

About Newell Brands

Newell Brands is a global marketer of consumer and commercial products with a portfolio of leading brands. For more than 100 years, the enduring strength of the company has been its ability to keep reinventing itself. As the needs of consumers have evolved, so have we.
Find the entire ISPO article here: K2 and Marker Dalbello Völkl Shall Remain Unchanged
 

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