In case you have been living under a rock, GoPro has emerged as the preeminent force in the action sports video camera industry, a category they practically invented. There have been other products that have attempted to loosen GoPro’s secure grasp on rugged wearable video camera market, notably the Sony Action Cam and the Polaroid Cube, but now we have a new player in the game. Nikon has announced its entry into the action camera market with the Nikon KeyMission 360. The camera is capable of recording true 360° video in 4K UHD.
“The KeyMission 360 features an image sensor and lens combination on two opposite sides of the camera, and images from each are combined in-camera to create a single realistic, high-definition, 360° image. The camera itself is waterproof to depths of 30 meters without a separate housing, and is also very tough, standing up well to dust, shocks and low temperatures. In addition, reliable electronic vibration reduction, enabled via applications during playback, reduces the effects of camera shake, producing sharp and crisp movie quality. It has been designed for a variety of challenging conditions typical of the action camera market, while ensuring maximum ease of use and freedom of movement to facilitate a wide spectrum of outdoor sporting and leisure activities.”
The camera was debuted at the Nikon booth at 2016 International CES, the world’s largest consumer electronics show held in Las Vegas. Time will tell if Nikon can give GoPro a run for its money, but we can all agree that competition is good for evolution in technology. The product is planned to launch this spring but the price has not been announced.
