If This Sochi Ad Doesn’t Make You Tear Up, Then Check Your Pulse
“Known for spending billions of dollars in advertising for brands like Tide, Charmin and Bounty, among others, P&G doesn’t often highlight itself in ads. The focus on moms resonated in 2012, though, and became a viral hit, garnering more than 21 million views, the company claims. In addition to this ad, P&G is also highlighting Olympians like skier Lindsey Vonn and the role Vonn’s mother had in her success on its YouTube channel. The event is scheduled to begin on Feb. 6.” – mashable.com
