Compared to the internet audience at large Unofficial Networks readers are…..

  • 5 times more likely to have drank Gin in the past 7 days.
  • Half as likely to have rented a Musical in the last 30 days.
  • 3 times more likely to have a House Hold Income of 150K or more per year.
  • 21 times more likely to be a surfer.
  • 10 times more likely to have drank a Imported Ale/Pilsner/Porter Beer in the past 7 days.
  • 6 times more likely to have drank a smoothie in the past 7 days.
  • Twice as likely to have a college education.
  • Way less likely to go speedwalking.
  • 10 times more likely to buy a film based camera.
  • 5 times more likely to play baseball.
  • Nearly twice as likely to workout.
  • 21 times more likely to have been Whitewater Rafting.
  • 38 times more likely to have flown on British Airways in the past 30 days.
  • 37 times more likely to have gone on a ski vacation in the past 2 years.
  • Less than half as likely to watch BET
  • 24 times more likely to have attended a Documentary film in the past 30 days.
  • Less passionate wine cooler drinkers.

* These findings are based of our 2012 readers survey. 

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