A teaser for the Rocky Mountain Sherpas newest film, a two year project titled All.I.Can. All.I.Can features pro skiers and their passion for the environment with a motif on environmental sustainability. The film hopes that together as a winter sports community we can unite and “do all we can” for the environment. [Editors note: many of the ariel shots are shot from airplane or helicopter. Hypocrites?]
It is hard to tell if the Sherpas practice what they preach, or if any ski or snowboard production company really does. The movie Deeper was awesome but it’s not like Jeremy’s brother (TGR founder) stopped using heils in his films. I mean even most hut trips aren’t the answer. How do you think they got all that firewood there? Yep a helicopter.
So what if the movie works and winter sports communities become more sustainable? What if Brainfarm Production didn’t use a helicopter to film a helicopter to film Travis Rice? Well…it wouldn’t really matter because at this point I believe that governments need to take charge and put a tax on carbon and a price on emissions.